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What We Do

Driving growth. Securing partnerships.

Pedal & Shift is a business development, strategy, and marketing firm serving technical companies and project developers in the energy sector.

Our clients range from growth-stage to established mid-market and larger organizations, those with the ambition to win bigger contracts, enter new markets, or build the commercial presence their capabilities deserve.

We work within Eastern Canada and across borders, helping Canadian companies grow at home and expand into Europe and other international markets, and connecting European and international companies to Eastern Canadian markets and relationships.

 Energy Focus Sectors 

Group 1
Renewable Energy
Offshore & onshore wind, Solar, tidal, marine energy, Hydroelectricity, Hydrogen & clean fuels
Group 2
Oil & Gas and Mining
Oil & gas services and operations, Safety environment & decarbonization, Mine decarbonization & energy transition, Electrification of remote and extractive sites

Our Services

Business Development
B2B Matchmaking & Introductions
Warm introductions to qualified partners, clients, and collaborators, so the right conversations start faster.
Partnership Development
Long-term partnerships that open doors you can’t open alone and sustain growth over time.
Market Entry Strategy & Execution
A clear path into new domestic and international markets, and the execution to land and succeed there.
Trade Mission & Conference Representation
A presence at the events where your buyers and decision-makers are, so you are seen and remembered by the people who matter. Our economies of scale get you to the top events efficiently.
Industry & Stakeholder Engagement
Credibility and influence with the stakeholders who shape your market, opening partnership opportunities across the private and public sectors.
Marketing
Marketing Strategy
A plan that ties every marketing dollar to a business goal, so effort turns into pipeline and revenue rather than just visibility. Built on your goals and targeted media.
Lead Generation
A steady pipeline of the right prospects, engaged and nurtured into long-term client relationships.
Messaging & Positioning
Value propositions that make industry, government, and investors quickly understand why you, and choose you over the alternative.
Creative Direction
Content that makes your company memorable and credible, so buyers think of you when the decision gets made. Delivered through video, motion graphics, and digital content.
Collateral Design
Materials that open doors and win meetings, turning interest into real conversations. One-pagers, pitch decks, social graphics, and event banners.
Performance & Analytics
Clear line of sight into what is working, so budget flows to the channels that generate leads. Powered by Google Analytics, Tag Manager, and UTM tracking with regular reporting.
Web & Digital Support
A website that turns visitors into inquiries, consistent and clear enough that prospects understand your value and act on it.
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Work With Us