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Pedal & Shift connects technical service companies to new sustainable business opportunities, domestically and abroad.

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We guide you through the green economy landscape to efficiently grow your business providing you with the right strategy shifts and steady, purposeful facilitation of sales and partnerships to help your business conquer any terrain.
 
Unlock opportunities between Atlantic Canada and Europe. Let’s accelerate the transition to a sustainable future, together. 

How we work

We’ll help your company build a transformative business development strategy and expertly carry it out.

Pedal

Shift

Go forward efficiently Strategically adapt to new markets and opportunities

Step 1

We start with deep listening to understand your goals for your business now and into the future.

Step 2

Acting as both a sparring partner to test strategies and as a safe space to explore ideas, we collaborate with you to build your business development strategy for market entry and growth.

Step 3

Then, we put our feet on the pedals - leveraging our deep industry networks, specialized expertise, and systematic approach - to help your company foster strategic partnerships and win new business.

Client Testimonials

Trusted by business leaders and technical teams — see what our clients have to say about working with Pedal & Shift to win new projects, grow their businesses, and develop partner networks.

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Pedal & Shift Consulting has been a valuable partner in supporting Angler Solutions Inc. with international business development. Their strategic insights and expertise have helped us successfully navigate new markets and expand our global reach. We appreciate their professionalism and the impact they’ve had on our growth over the past 12 months. We highly recommend their services to any company looking to expand its reach.
Chad Fowlow
Founder & Principal Consultant
Angler Solutions
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Working with Ian Froude and team at Pedal & Shift was a refreshing experience. Ian’s approach to business development and stakeholder engagement was professional, thorough, and efficient. The deliverable we received exceeded our expectations. It would be a pleasure to work with Pedal & Shift again.
Jonathan Strickland
Director of Business Development
Qalipu Development Corporation
AltoMaxx
Pedal & Shift offer an organized and methodical approach to business development in an emerging sector.  As Altomaxx Technologies provides unique drone services with a global outreach, both Ian and Pedal & Shift have been able to bring stability to our approach and outreach that has, in turn, allowed for positive growth and scalability. They have balanced our processes and provided clarity to the path for our destination.
Steve Priestley
Chief Operating Officer
Altomaxx
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Pedal & Shift were a fantastic addition to the Scale Up Hub Houston program.  As program coordinator, they went above and beyond to ensure that the needs of our tech company cohort were met and the networking events were run smoothly.  With Ian Froude at the helm,  we look forward to working with Pedal & Shift in the near future.
Dwayne Hopkins
Manager - Digital Oil and Gas Initiative | Scale Up Hub Houston
techNL

Let us find you clients.

As a technical leader, you want to focus on projects.
Pedal & Shift enables you to do just that.

We provide business development for growth and new market entry.
We apply our engineering background and industry networks to help you win technical projects.