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What We Do

Pedal & Shift connects technical service companies to new sustainable business opportunities across Atlantic Canada and Europe.

We specialize in business development for the renewable energy and ocean technology sectors. Our services deliver market intelligence, qualified leads, and strategic insight, all built on effective, relationship-focused business development and marketing.

Our Focus Industries

Group 1
Renewable Energy
Offshore wind, onshore wind, solar, hydrogen, tidal energy, hydroelectricity, clean fuels, and green innovations
Group 2
Ocean & Energy Technology
Marine services, marine transportation, engineering, drone services, and offshore support technologies

Our Services

Business Development
Business Development
Targeted strategies to generate leads, build relationships, and drive growth across clean energy, ocean tech, and export markets.
Lead Generation & Nurturing
Identifying and engaging the right prospects to build a strong pipeline and long-term client relationships.
Trade Mission & Conference Representation
Representing your business at trade missions, conferences, and industry events to increase visibility and connect with decision-makers. Economies of scale allow us to travel efficiently and be present at the top events.
Industry & Stakeholder Engagement
Building meaningful relationships with key stakeholders to support growth, influence, and partnership opportunities in both private and public sectors.
B2B Matchmaking & Introductions
Facilitating strategic connections between your business and qualified partners, clients, or collaborators.
Partnership Development
Supporting the creation and management of long-term partnerships that drive sustained business growth.
Market Entry Strategy & Execution
Developing and implementing tailored strategies to help you enter and succeed in new domestic or international markets.
Marketing
Marketing Strategy
Marketing strategies built around your business goals, powered by targeted media campaigns that drive results.
Creative Direction
Digital content, video, and motion graphics that amplify key messages and strengthen your brand presence.
Collateral Design
One-pagers, pitch decks, social media graphics, and event banners that support outreach and drive business growth.
Messaging & Positioning
Strategic messaging and value propositions that resonate with industry, government, and investors.
Performance & Analytics
Google Analytics, Tag Manager, and UTM tracking setup with reporting to measure performance, capture leads, and guide decisions.
Web & Digital Support
Guidance on website structure, layout, and content to ensure clarity, consistency, and alignment with marketing goals.
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Work With Us