Team
Ian Froude
Principal Consultant
Ian brings a solutions oriented leadership approach to every project.
Ian is a dynamic and multifaceted individual, whose community leadership, policy analysis, business development expertise, project execution experience, and dedication to positive change define his journey.
He has a diverse background with experience in government, the non-profit/charitable sector, and the private sector. A graduate of Memorial University of Newfoundland's Civil Engineering Program, Ian's solid foundation of knowledge and expertise complements his dedication to fostering growth and innovation within government, the corporate world and the communities he serves.
Stephanie Granville
Project Consultant
Stephanie is a consultant with a foundation in adult education and workforce development. She holds a Bachelor of Science in chemistry with a minor in mathematics from Memorial University, complemented by a Master of Science in chemistry from the University of Ottawa. Additionally, Stephanie has completed a Bachelor of Education from the University of Ottawa.
With over a decade of experience in education at secondary, college, and university levels, Stephanie offers a diverse skill set. Her background encompasses teaching, research, and program development, providing a valuable foundation for consulting on a range of client needs. She brings to her work a blend of patience, adaptability, and exceptional communication skills.
Stephanie excels in consultative roles, collaborating effectively with individuals from diverse backgrounds. Her skills extend to project management and technical report-writing. These capabilities, combined with her proactive approach and analytical thinking, empower her to craft creative and effective solutions for clients.
Laughter Afolabi
Project Consultant
Laughter is an entrepreneurial-minded Memorial University Mechanical Engineering graduate with over 2 years of internship and post graduate experience in manufacturing and project management. She possesses in-depth knowledge of project life cycles, prototyping, failure and risk management processes. Her passion for problem solving drove her towards startups and entrepreneurial programs, which has allowed her to develop great business acumen in addition to her technical skills. Laughter’s enterprising approach, honed from participation in the Venture for Canada Entrepreneurial Leaders Fellowship Program and the launch of her own tech start-up, are an asset for supporting Pedal & Shift’s clients.
Our Name
Inspired by the bicycle, that has a high conversion of human energy to forward movement, the name "Pedal & Shift" combines two distinct elements. Each of these words holds its own significance and when combined, they convey action, movement, and change.
"Pedal" refers to the basic mechanism to generate forward motion. It represents the driving force that propels the bicycle forward with each stroke.
"Shift" implies a transition or a change from one state to another. In the context of cycling, shifting refers to the act of changing gears, adjusting the mechanical advantage, and adapting to different terrains or circumstances.
When these two words are brought together it signifies the concept of taking deliberate action and making strategic adjustments to propel oneself forward. It embodies the idea of being proactive, embracing change, and constantly seeking opportunities for growth and improvement.
In the context of our work, our name Pedal & Shift expresses a dynamic and innovative approach to problem-solving. It conveys the commitment of actively engaging with clients, assisting in navigating through challenges, and helping make the necessary shifts to achieve ambitious goals and aspirations.