Pedal & Shift served as the Project Coordinator for the techNL-led Scale-up Hub: Houston program. The program supported nine high-growth Atlantic Canadian tech companies by accelerating sales and building a long-term presence in the Houston market.
Pedal & Shift led planning and coordination of the program. We collaborated with program partners to organize and run two major business development events in Houston, connecting participants with local businesses, potential clients, and investors. We also led the development of marketing materials, including a professionally designed company showcase booklet for use at in-market events. Our approach focused on strategic alignment, robust planning, participant readiness, and consistent communication across all stakeholders.