Objective

The City of Mount Pearl engaged Pedal & Shift to strengthen its position as a global destination for renewable energy supply chain investment, including at DONOVANS Business Park. We were brought in to complete an industry analysis, identify Mount Pearl’s competitive positioning within the sector, generate qualified investment leads, and build the marketing tools to pursue them. 

Approach

We began by surveying local businesses and conducting structured stakeholder interviews to understand the sector landscape and pinpoint where Mount Pearl could genuinely compete, establishing its positioning as a Tier 3/4 supply chain base rather than a Tier 1 manufacturing hub. From that foundation we defined the ideal investment targets and pursued them through a multi-channel lead generation approach, meeting prospects face-to-face at industry events across the UK, the Netherlands, and NL, and advancing relationships through warm introductions from trusted regional partners.

In parallel, we developed a full suite of marketing and investment-attraction assets, including video content, digital advertising, social media, and collateral, and executed a targeted digital campaign to generate inbound interest and raise Mount Pearl’s profile with a global audience.

Outcomes 

• Comprehensive assessment of the renewable energy sector in NL, including a 26-business survey, structured stakeholder interviews, gap analysis, and SWOT, tailored to Mount Pearl’s competitive position.
• Clear positioning statement and 7 prioritized strategic recommendations identifying where Mount Pearl can realistically compete within the supply chain.
• A ranked list of 25 qualified prospects, each with key contacts and recommended outreach actions, sorted by investment probability and ready for immediate handover.
• Full suite of investment-attraction assets: digital video content, digital advertising, social media, and collateral to support attracting foreign investment.