Blog - Pedal & Shift

Case Study: Brook Construction Business Development & Marketing Support

Written by Pedal & Shift | 15.07.2025

Objective

Brook Construction has been a client of Pedal & Shift since May 2024 to expand wind energy business development and boost marketing, aiming to raise visibility, build partnerships, and support growth in NL’s industrial and renewable sectors.

Approach

Pedal & Shift is leading both relationship-driven business development and targeted marketing support. We identify and pursue new opportunities, represent Brook at international and local industry events, and facilitate high-value introductions with prospective partners and clients. We have also managed a sub-contractor on the development of Brook’s new website, and continue to create digital and print marketing materials, and oversee social media to ensure consistent, professional branding.

Outcomes 

  • Successfully facilitated a strategic partnership with Spain-based Windtechnic Engineering, resulting in an MOU to collaborate on pre-cast concrete wind tower construction in NL.

  • Launched a new website showcasing Brook’s projects and capabilities.

  • Elevated Brook’s market presence through strategic outreach and marketing execution.