Pedal & Shift

Pedal & Shift is a business development, strategy, and marketing firm serving technical companies and project developers in the energy sector.

Our clients range from growth-stage to established mid-market and larger organizations, those with the ambition to win bigger contracts, enter new markets, or build the commercial presence their capabilities deserve.

We work within Eastern Canada and across borders, helping Canadian companies grow at home and expand into Europe and other international markets, and connecting European and international companies to Eastern Canadian markets and relationships.

Let's accelerate the transition to a sustainable future, together.

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How we work

We help your company build a business development strategy and expertly carry it out.

Pedal

Shift

Go forward efficiently Strategically adapt to new markets and opportunities

Step 1

We start by listening. We want to understand your goals for your business, now and into the future.

Step 2

We work with you as a sparring partner to build your business development strategy for market entry and growth.

Step 3

Then we put our feet on the pedals, using our industry networks, specialized expertise, and systematic approach to help you build partnerships and win new business.

Our services⠀

Client Testimonials

Trusted by business leaders and technical teams — see what our clients have to say about working with Pedal & Shift to win new projects, grow their businesses, and develop partner networks.

Pedal & Shift Consulting has been a valuable partner in supporting Angler Solutions Inc. with international business development. Their strategic insights and expertise have helped us successfully navigate new markets and expand our global reach. We appreciate their professionalism and the impact they’ve had on our growth over the past 12 months. We highly recommend their services to any company looking to expand its reach.

Chad Fowlow

Founder & Principal Consultant

Angler Solutions

Working with Ian Froude and team at Pedal & Shift was a refreshing experience. Ian’s approach to business development and stakeholder engagement was professional, thorough, and efficient. The deliverable we received exceeded our expectations. It would be a pleasure to work with Pedal & Shift again.

Jonathan Strickland

Director of Business Development

Qalipu Development Corporation

Pedal & Shift offer an organized and methodical approach to business development in an emerging sector. As Altomaxx Technologies provides unique drone services with a global outreach, both Ian and Pedal & Shift have been able to bring stability to our approach and outreach that has, in turn, allowed for positive growth and scalability. They have balanced our processes and provided clarity to the path for our destination.

Steve Priestley

Chief Operating Officer

Altomaxx

Pedal & Shift were a fantastic addition to the Scale Up Hub Houston program. As program coordinator, they went above and beyond to ensure that the needs of our tech company cohort were met and the networking events were run smoothly. With Ian Froude at the helm, we look forward to working with Pedal & Shift in the near future.

Dwayne Hopkins

Manager - Digital Oil and Gas Initiative | Scale Up Hub Houston

techNL

Pedal & Shift has been a valued partner in supporting Ventolines’ entry into the Canadian offshore wind market. Their strong local presence, in-depth knowledge of eastern Canada and well-established relationships have given us a clear understanding of the local landscape and helped us connect with the people and organizations that matter. We particularly value their hands-on, strategic approach in opening the right doors and turning local knowledge and relationships into tangible progress.

Elisabetta Aarts

Chief Business Officer

Ventolines

Brook Construction has partnered with Pedal and Shift to facilitate our entry into the wind energy construction market. Their efforts have successfully secured an international Memorandum of Understanding (MOU) for turbine manufacturing, leveraging our established expertise. Building upon this achievement, we have been able to present our construction capabilities to potential clients within the wind energy sector.

The results achieved by Pedal and Shift have surpassed our initial expectations, and we are enthusiastic about the continuation of this mutually beneficial relationship as we aim to significantly expand our business.

Trent Burden

President & COO

Brook Construction

Working with Pedal & Shift was a different kind of engagement. The team came in as a true strategic partner, taking the time to understand SubC Imaging’s business, our target markets, and what a qualified prospect looked like before building anything.

The outcome was a strong, structured book of business across target sectors in Europe and beyond. For any company serious about building a high-quality pipeline rather than just filling a spreadsheet, I would highly recommend Pedal & Shift.

Charlene Hounsell

Manager of Sales and Business Development

SubC Imaging

WOW, you guys have really done an exceptional job putting together such a comprehensive industry review, strategy, and detailed leads. This work is first class, professional, and well exceeded our expectations.

Jeremy Schwartz

Manager of Economic Development

City of Mount Pearl

Let us help you grow.

As a technical leader, you want to focus on projects. Pedal & Shift works alongside your team to build the commercial presence your capabilities deserve.

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Driving growth. Securing partnerships.